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You're invited to our Open House!

Saturday, October 18, 2025 | 10AM - 2PM

BUS 280 Marketing

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This course introduces the fundamental concepts and principles of marketing including topics such as analysis of customer behaviour, market segmentation and trend analysis. The 4 Ps (Product, Price, Promotion and Place) in the marketing mix will be introduced and various marketing strategies catering to different industries will also be examined by means of case studies.

Prerequisite: One of the following: BUS 100, BUS 305, DVST 305

Synchronous